I have taken steps to develop and cultivate my personal brand, effectively presenting myself as a product designer. This not only highlights my design skills but also demonstrates my dedication to making a long-term impact in the design industry. I hope it creates an engaging narrative for recruiters and marketing experts.
Project introduction
About
The reason I selected the brand name textNilanjan is quite straightforward.
Nilanjan is my first name, and text represents the most commonly used method of communication between individuals.
My Role
Ideate
Research
Brand design
UI design from a UX standpoint
Responsive Design
Visual design
Presentation
Utilized various tools
Framer
Figma
Adobe Illustrator
Adobe Photoshop
Objective
Brand Identity
The core philosophy of my own brands reflects my hands-on approach to creative work, lifestyle, and business.
I embrace a simple and minimalistic style, deliberately avoiding unnecessary details.
Brand Colors & Font
01
RGB 255 255 255
CMYK 000 000 000 000
HEX #FFFFFF
02
RGB 111 111 111
CMYK 057 049 048 015
HEX #6F6F6F
03
RGB 047 047 047
CMYK 070 064 063 062
HEX #2F2F2F
04
RGB 013 013 013
CMYK 057 049 048 015
HEX #0D0D0D
05
RGB 000 000 000
CMYK 100 100 100 100
HEX #000000
06
RGB 015 098 0254
CMYK 081 063 000 000
HEX #0F62FE
07
RGB 006 039 102
CMYK 100 093 031 024
HEX #062766
I use two fonts for my corporate branding across various mediums, including my website: Space Grotesk and Inter.
0123456789
0123456789
Regular
Medium
Light
Responsive Web Design
Objective
To create a minimalist and user-friendly website with the following sections:
Index, Recent Works, About, Professional Services, Shop Photos, FAQ, and Contact.
Approach
Also, while a navigation dropdown is not required, but for a better user experience, users can easily navigate to specific sections through the menu.
Index (Home)
Designed a welcoming homepage with a clear call to action.
Highlighted the site's purpose for visitors.
Recent Works (Portfolio)
Showcased recent projects with image galleries.
Emphasized skills and expertise.
Professional Services
Developed a services page with a list of offerings.
Included brief descriptions for each service.
Shop Photos
Here is a visually appealing selection of photography displayed in a gallery. Users can purchase high-resolution photographs directly through the 'Buy' button or the navigation menu.
FAQ (Frequently Asked Questions)
Compiled common questions and provided succinct answers.
Enhanced user experience by facilitating quick information retrieval.
Contact
Simplify the contact process with clear contact details. I have incorporated a user-friendly contact form for inquiries and to provide the latest updates via email listings.
Solution
Results
Achieved a clean and responsive website design. Enhanced user experience with easy navigation. Provided essential information concisely for visitors.
Encouraged engagement through a straightforward design.
This case study demonstrates the creation of a user-centric website that effectively conveys message while maintaining simplicity and responsiveness.
Other Designs
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Thank you
for your time!
Please don't hesitate to share
any feedback about the project.